Ways Your Business Can Use Twitter to Grow

using twitter for business

Twitter has, over the years, become one of the most popular social media sites across the globe. In 2019, it was estimated that about 500 million tweets were generated daily on the platform. Also, going by the findings of Pew Research, 22% of adults in the US use Twitter. These numbers show how Twitter can be a powerful marketing tool.

If a business could manage to have its brand message rank among the top trending topics in its country, it can get massive publicity. For example, being among the Twitter trending USA topics can guarantee your business fantastic publicity in the US, which could translate to new customers and improved sales.

Here are some ways in which you can use twitter to grow your business:

Engaging with Customers

engaging with customersThe direct method of using Twitter to promote your business is to post about whatever you sell. However, Twitter gives you another great tool for gathering customer sentiments about your goods and services and analyzing them. You can then categorize them into themes.

With the themes, you get suggestions for improvement of your products or which of your products is the favorite of the customers and the reason they like them. That information is crucial to help you grow your business.



To Match the Competitors

keeping up with competitionYou can tell what people are saying about specific topics using Twitter. It is even easier to get a feel of people’s thoughts on particular issues by using the Twitter search. That way, you can have detailed ideas on how they feel about your company, your products, and even the competitors and their activities.

The information gathered can help you to plan how to match your rivals, so you do not lose your market share and sales to them. However, it would be best if you had strategies on how to use the social media platform and to counter the competitors. You must also know that your competitors are also on watching you and most likely are also on the same social sites.

Enforcing Your Brand Authority

As you engage on Twitter, you have the chance to demonstrate your expertise and in-depth knowledge in your area. You can, therefore, build your brand authority in your industry. Your customers identify your business as their go-to source of information and solutions with regards to your area of specialization. Customers also have a chance to ask your questions about your brands.



There you have some ways you can use Twitter to grow your business. It would help if you had the right strategies to use it and get the most out of it.…

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Reasons of Hiring a Google Ads Management Agency

There are times when it is essential to run your paid search efforts in-house. However, there are a lot of advantages to hiring an agency to steer your AdWords account. Some businesses will do so from the start, whereas others will manage in-house until when they can no longer manage.

The key is getting to know the advantages the agency has and making the most of them. Also, ensure you hire the right agency from the start. Here are some ways in which you can benefit from letting agencies manage their AdWords.

Industry Norms and Benchmarking

Agencies are usually familiar with the likely conversion rates, offers that convert and the CPC ranges. This will save you a lot of time testing various things as you will have to figure out this from scratch. Besides, it gives some reassurance that the account’s performance is within normal ranges. This can take your trial and a lot of time to figure out.

Testing Opportunities

Agencies that have dedicated Google reps get in on all types of goodies that you are not likely to be offered if you are handling the account alone. They are an ongoing source of revenue for Google, so it is easy for the reps to send an email to agency contact about beta tests and have several accounts enrolled.

You will get a chance to try new methods your competition may not have access to and get a firm grasp on it with perfect results when it rolls out to the general public. This is a significant advantage in today’s highly competitive market

Better Management

Managing the same accounts for long with your internal team may lead to sleepwalking through the account management. You get to feel like you have been here, did this, tried that and nothing is left to try out. Agencies have teams focusing on your account, which brings fresh perspectives and different ways of thinking. This will breathe in new life into your situation and exploit new opportunities for scale and growth.


There are times when an account can struggle, but the solution may not be something you can handle internally. Employers often have people who are good at managing the bids and keywords, but things like low conversion rates is a big torpedo to the results.

Agencies have various departments that are meant to loop in specifically for such issues. Alternatively, they have relationships with contractors who specialize in different areas. This will allow them to contract and expand the team depending on your needs, and everything remains stable.

It is not all about hiring an agency to bring these advantages, but hiring the right agency for the job. If you know your culture and needs, then you stand a better chance of hiring the right agency for the job.…

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