You can spot signs all around us. Each one of them with a particular message or information to relay to the public or certain audiences. As much as it may seem like a straightforward task, there’s more to outdoor and indoor signage.
Depending on the purpose of the sign, there are several factors that one has to consider. These factors will help you create effective signs for exam rooms, hotel rooms, etc. An excellent graphic designer can render a wonderful design across various types of communication channels. Here are five factors you need to consider for an effective sign.
1. The Location
When you identify the environment you’re placing your signs in, it becomes easier to pick which colors to use. Depending on whether it’s going to be indoors or outdoors, the message needs to be as visible as possible for the targeted audience.
2. Contrasting Colors
The shades you choose for your sign all depend on the first tip. To emphasize particular parts of your message, using varying shades of color can help. The environment is likely to be the main determining factor for which colors you can use. Select safe and friendly shades that go well with t environment.
One thing that people overdo and underestimate at the same time is how the sign looks. On many signs, you will not have as much freedom as that offered when making designs for sites or magazines. For this reason, it is important to make your sign as simple as possible. If you are using temporary signs to help coordinate events, you want the signs to be clear and visible to the masses.
4. Utilize Typography
Have you ever wondered why there are numerous font styles with varying appearances? These different fonts help give preference to specific texts in your message. Using varying font styles and sizes can also help the reader decipher the information faster.
5. The Blank Space
Here is a scenario whereby you are passing several billboards. If these billboards are designed differently, the one(s) you’re likely to find eye-catching have well-utilized spaces as well as contrasting colors.
Instead of jam-packing your signs, it is better to simplify everything. Make use of a wide range of fonts available. If you follow the tips mentioned above, you will have an easy time making effective signs. The factors stated are some of the necessary elements to account for if you when making your sing designs.