When choosing national holidays to use in the marketing business, most business people and firms go for the big holidays alone. However, small or less known days can also serve as excellent opportunities for you to showcase your commodities and build strong customer relations. For instance, if you are selling kids’ clothing, you can use National Needy Child Rights Day to do lots of advertisements and marketing. The best thing is that there are many less known holidays, and you can check out the national day calendar to find some less known holidays that you can use for marketing your business.
Below are some ways you can use national days to market and grow your business:
Update on Social Media Platforms
Social media can be harnessed for excellent business marketing gains. This is a platform where you meet as many people as possible. Social media is the best avenue of reaching out to potential customers. All you have to do is keep your page active and jammed with great content. Well, you can post something about a national holiday on social media. Allow your viewers and followers to make comments, then make efforts to reply to them. This is how you can grow your relationship with the customers.
Craft Excellent Content About the Holidays
Your editorial calendar might be having gaps. You can grab holiday moments and extend your customer boundaries. Plenty of people will be visiting Google sites to find more ideas concerning a particular holiday. Try your best to secure a good rank on Google and use that opportunity to showcase your commodities to potential customers. Ideally, it would be prudent to do this just a few days to that particular holiday. This will make it easier for search engines to locate your blog content.
Conduct Sales Promotion
Hosting a sale promotion during a holiday is one of the best ways of marketing your business products. Let’s say you are selling men’s fashion; you can go ahead and offer a 10% percent discount to customers on National Son’s Day. In the end, you will make a lot of sales and increase your profit. On this, make sure you share the information about the promotion you will be hosting during the holiday. Social media and newsletters are two great avenues to do that excellently.
Hosting or Sponsoring Holiday Events
You can extend your company’s market by hosting or sponsoring events during the holiday. Just concentrate on something to do with the holiday and use that opportunity to achieve massive marketing gains. You can host, for instance, a big party in honor of National Human Rights Day. Use the event to take pictorials for your social media pages. The event will present an ideal moment to build your firm’s reputation. That translates to an increased market.