There are times when it is essential to run your paid search efforts in-house. However, there are a lot of advantages to hiring an agency to steer your AdWords account. Some businesses will do so from the start, whereas others will manage in-house until when they can no longer manage.
The key is getting to know the advantages the agency has and making the most of them. Also, ensure you hire the right agency from the start. Here are some ways in which you can benefit from letting agencies manage their AdWords.
Industry Norms and Benchmarking
Agencies are usually familiar with the likely conversion rates, offers that convert and the CPC ranges. This will save you a lot of time testing various things as you will have to figure out this from scratch. Besides, it gives some reassurance that the account’s performance is within normal ranges. This can take your trial and a lot of time to figure out.
Agencies that have dedicated Google reps get in on all types of goodies that you are not likely to be offered if you are handling the account alone. They are an ongoing source of revenue for Google, so it is easy for the reps to send an email to agency contact about beta tests and have several accounts enrolled.
You will get a chance to try new methods your competition may not have access to and get a firm grasp on it with perfect results when it rolls out to the general public. This is a significant advantage in today’s highly competitive market
Managing the same accounts for long with your internal team may lead to sleepwalking through the account management. You get to feel like you have been here, did this, tried that and nothing is left to try out. Agencies have teams focusing on your account, which brings fresh perspectives and different ways of thinking. This will breathe in new life into your situation and exploit new opportunities for scale and growth.
There are times when an account can struggle, but the solution may not be something you can handle internally. Employers often have people who are good at managing the bids and keywords, but things like low conversion rates is a big torpedo to the results.
Agencies have various departments that are meant to loop in specifically for such issues. Alternatively, they have relationships with contractors who specialize in different areas. This will allow them to contract and expand the team depending on your needs, and everything remains stable.
It is not all about hiring an agency to bring these advantages, but hiring the right agency for the job. If you know your culture and needs, then you stand a better chance of hiring the right agency for the job.