Twitter has, over the years, become one of the most popular social media sites across the globe. In 2019, it was estimated that about 500 million tweets were generated daily on the platform. Also, going by the findings of Pew Research, 22% of adults in the US use Twitter. These numbers show how Twitter can be a powerful marketing tool.
If a business could manage to have its brand message rank among the top trending topics in its country, it can get massive publicity. For example, being among the Twitter trending USA topics can guarantee your business fantastic publicity in the US, which could translate to new customers and improved sales.
Here are some ways in which you can use twitter to grow your business:
Engaging with Customers
The direct method of using Twitter to promote your business is to post about whatever you sell. However, Twitter gives you another great tool for gathering customer sentiments about your goods and services and analyzing them. You can then categorize them into themes.
With the themes, you get suggestions for improvement of your products or which of your products is the favorite of the customers and the reason they like them. That information is crucial to help you grow your business.
To Match the Competitors
You can tell what people are saying about specific topics using Twitter. It is even easier to get a feel of people’s thoughts on particular issues by using the Twitter search. That way, you can have detailed ideas on how they feel about your company, your products, and even the competitors and their activities.
The information gathered can help you to plan how to match your rivals, so you do not lose your market share and sales to them. However, it would be best if you had strategies on how to use the social media platform and to counter the competitors. You must also know that your competitors are also on watching you and most likely are also on the same social sites.
Enforcing Your Brand Authority
As you engage on Twitter, you have the chance to demonstrate your expertise and in-depth knowledge in your area. You can, therefore, build your brand authority in your industry. Your customers identify your business as their go-to source of information and solutions with regards to your area of specialization. Customers also have a chance to ask your questions about your brands.
There you have some ways you can use Twitter to grow your business. It would help if you had the right strategies to use it and get the most out of it.…